39 effective steps to rank better in google search.

Clickbait titles. Love 'em or hate 'em.
Fact is, you just clicked on one and I have 5 more seconds to hold your attention.

So without further ado, here are almost 40 steps you can take to make your website rank better in search engines.

SEO Basics:

  • Set up GSC and Bing Webmaster Tools
  • Set up Google Analytics (GA)
  • Install and configure an SEO plugin (WordPress)
  • Generate and submit a sitemap to GSC and Bing
  • Create a Robots.txt
  • Check Webmaster Tools for any manual actions
  • Make sure the site is indexed
  • Keyword Research:
  • Identify the competitors
  • Find the main keywords
  • Find long-tail keyword variations
  • Create a keyword map
  • Analyze the page intent of ranked results
  • Make a list of questions being asked
  • Check the target keyword difficulty

Technical SEO:

  • Ensure the site is using HTTPS
  • Check for duplicate versions of the site
  • Check for crawl errors and fix them
  • Improve site speed
  • Check for broken internal and external links
  • Find and fix HTTP links on HTTPS pages
  • Use SEO-friendly URL structure
  • Add schema markup
  • Check the page depth
  • Check for redirects (301 & 302)

On-Site + Content SEO

  • Check & fix duplicate or missing title tags
  • Check & fix duplicate or missing meta descriptions
  • Find & fix multiple H1 tags
  • Improve title tags, meta descriptions and page content
  • Perform a content audit and prune low performing content
  • Add alt tags to images
  • Improve internal linking
  • Check for keyword cannibalisation
  • Update content to ensure its still relevant

Off-Site SEO

  • Audit competitor backlinks
  • Perform link intersect analysis
  • Find and reach out to unlinked mentions
  • Look for new link building opportunities
  • Optimise Google My Business listing (GMB)

Did you get anything out of this?
Let us know, we'd ♥️ to hear from you.


- Your digital best friend

ⓒ Copyright 2022 - Digitom